Sharing of information, ideas, career interest and other forms of expression used to dominate the media through either the word form, voice, via pictures and videos. While before people were confined to a studio to be able to come up with these forms to share but today it has a more liberated platform where anyone can share or communicate anything at a much faster speed from any location in the world. This made social media viable even though people are separated geographically for one reason or another. And our social interaction has been infused with visuals which include photos that we can share to any of our friends which include text messages so that they can take part in what is going on in the other end. As a result, many brands are also scrambling to understand how to best use this craze and benefit from it.
With Instagram, people are able to interact with the rest of the world through pictures since it is able to capture and sustain the attention of people.
This social media platform can be used mightily by brands if they are able to master this type of social commerce.
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To get started on Instagram, here are some content ideas to get your started. Being active and spontaneous is the key thing to Instagram success. Even though you don’t have a high quality photo, what is important in this media is that you capture the emotion of the photo. Your new product, your new product in action, teasers or sneak peek of your new product before its official launch, behind the scenes photos or videos, events you have organized or attended are just some of the great things you can post for your brand in your Instagram account.
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It is important to capture the emotion of the photo since it will cease to be a simple picture, but it paints a story for the viewer to read. The more emotional the shot is, the more it appeals to our senses, and the greater the connection we feel towards it. If you photo conveys an emotion of happiness, surprise, sorrow, disgust, whatever it is, you have succeeded in this undertaking.
In this media filters are provided in order for you to be able to automatically enhance your photos. You would want your pictures and videos to be colors full, but it is best if it looks natural.
Using hashtags is a great way to increase your reach on Instagram, encourage more engagement and even attract new followers. There are those who have messed up this wonderful tool. They have bloated captions with hashtag which are quite irrelevant to the topic.