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Value of Digital Marketing Digital marketing or also called Data-Driven Marketing is the general term for the promotion and selling of products and services using digital technologies, which is transacted through the internet. The term digital marketing actually began in the 1990s, but sometime in the 1980s, this idea was already taking root from the automobile advertisement strategy designed by the SoftAd Group, which is now known as ChannelNet, in which they gave floppy disks containing a multimedia promotion of different car models with free test drives in exchange of the reply cards sent over by interested people. Other terms of digital marketing were named, such as online marketing, internet marketing, or web marketing, which depended on the digital capability used for marketing. Depending on which country is utilizing digital marketing, the terms vary according to country, like the USA use online marketing, Italy prefers web marketing, and UK sticks to digital marketing. At the start of the 21st century, the development of digital marketing progressed in such a way that businesses and their brand products are utilizing the technology for marketing. Many designed digital platforms were being incorporated into marketing strategies and people are starting to use these digital devices browsing over the various products and services instead of physically commuting to these companies’ stores. Digital techniques, such as search engine optimization, search engine marketing, content marketing, influencer marketing, content automation, campaign marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e-books, optical disks, video games, have literally swamped the internet and have become very specific and efficient in usage. Through digital marketing, a 24/7 customer services online,using social media, is provided by brand companies to make the customers feel that they are valued and supported. Customer feedback through social media are equally important for brand companies to help improve their products and encourage an indirect way of advertisement as other people can read online the conversations of the customers. People with access to the internet have many digital media to choose from, such as Face Book, YouTube, Forums, Email, etc and, through these, information can be quickly exchanged globally without any regard to who these people are. it has been proven that social media has helped boost quality customer services and relations between existing customers and new customers, as well as increasing brand awareness.
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In addition to digital techniques, online marketing has also relatively lowered the cost of products and has impacted in reducing costs in external service, advertising, processing, interface design, and control.
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No internet connection or poor internet connection is seen as a major setback for digital marketing. Factoring in on the advantages and disadvantages of digital marketing can push for more creative promotional strategies.