UNDERSTANDING CROWDFUNDING. Crowdfunding is a term that represents a process where people raise money in large numbers and the money is later used to finance their businesses. People are able to raise money with the help of the internet. There are other means that can be used for crowdfunding as long as people understand each other. In the recent years crowdfunding has become a trend in the business world. There is a research that has been conducted in the US and it shows that there are over 600 million dollars that have been conducted using crowdfunding different platforms all over the world. This just a simple indication that crowdfunding is here to stay because it is bound to help people start their businesses. This also, happens to be a non -profit funding to people who are seeking contribution and to the talented artists who are seeking recognition for their creativity. There are so many crowdfunding platforms that are used such as Kickstar, Indiegogo, and LandingClub. In crowdfunding platforms donations are sought and the members get a special compensation for their efforts. Each and every site have their unique terms but the general concepts in all the platforms is the same. Crowdfunding is also used in correcting loans and royalty financing. For instance, a site like LendingClub gives its members a chance to directly invest in and borrow money from each other. They are able to do this because the presence of businessmen is eliminated in between the banking transactions. The idea behind such a platform is to bring business owners and investors together. Another aim of this platform is selling the company shares or the ownership stake in the company on the crowdfunding websites. Crowdfunding is worthy because it provides startup or early-stage companies an opportunity to launch their products and services without exposing the entrepreneur loan officers who are offering them with the loan. A successful crowdfunding campaign offers businesses with the financial support they need and it also creates a base for customers who feel it is their duty to patronize the business for they have a steak to be successful. Some of the advantages of crowdfunding is helping others start up their own businesses. If a crowdfunding platform is not well arranged it can be a waste of resources. Each and everything that have advantages have disadvantages too. For you to be successful in the crowdfunding campaign you can involve family members, friends, and well wishers who will be willing to share your business passion with you. Friends, family members and well wishers will be your number one encouragers and they will encourage others to join the platform on your behalf for you to be successful in the crowdfunding platform.